TY  - BOOK
AU  - Lovelock , Christopher 
AU  - Wirtz , Jochen 
AU  - Chatteriee , Jayanta
TI  - Services Marketing 
SN  - 9788177584509
U1  - 658.8 
PY  - 2008///
CY  - New Delhi
PB  - Pearson
KW  - Marketing
KW  - Services marketing
KW  - People
KW  - Technology
KW  - Strategy
KW  - Service Markets
KW  - Products and Customers
KW  - Pricing
KW  - Relationship
KW  - Service Leadership
ER  -