Lovelock , Christopher  <br/><br/>
Services Marketing  

 - 5th ed. 
 - New Delhi :  Pearson ,  2008 . 
 - 594 p . :  Charts , Graphs ;  28 cm  
<br/><br/><label>ISBN: </label>9788177584509 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing 
<br/><br/><label>Subjects--Index Terms: </label>Services marketing People  Technology  Strategy  Service Markets  Products and Customers  Pricing  Relationship  Service Leadership  
<br/><br/><label>Dewey Class. No.: </label>658.8  / LOV