Crawford , C. Merle <br/><br/>
New Products Management  

 - 3rd ed. 
 - Boston :  IRWIN ,  1991 . 
 - 564 p . :   Charts , Graphs ;   23 cm  
<br/><br/><label>ISBN: </label>9780256121520 
<br/><br/><label>Subjects--Topical Terms: </label><br/>General Management 
<br/><br/><label>Subjects--Index Terms: </label>products management Commercialization Structure  Market Testing  Public Policy  
<br/><br/><label>Dewey Class. No.: </label>658.5  / CRA