Kotler , Philip <br/><br/>
Marketing Management  

 - India :  Person ,  2016 . 
 - xxvi. 756 p . ;   25 cm  
<br/><br/><label>ISBN: </label>9789332557185 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management 
<br/><br/><label>Subjects--Index Terms: </label>Marketing Management  Marketing Strategies Long-Loyalty Relationship Forecasting Marketing Research Global Markets  Bulding Strong  Communicating Value Mass Communication  
<br/><br/><label>Universal Decimal Class. No.: </label>658.8  / KOT