Kotlor, Philip <br/><br/>
Marketing Management 

 - 16th Ed. 
 - India :  Pearson ,  2023 . 
 - 596 p. :  col. ill ;  28 cm 
<br/><br/> Principles of Marketing - DBF12103 <br/>Recommended Reading <br/>R03 
<br/><br/>Fundamentals of Marketing Management Understanding the Market Developing a Viable Market Strategy Designing Value Communicating Value Delivering Value Managing Growth 
<br/><br/><label>ISBN: </label>9789356062665 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Subjects--Index Terms: </label>Marketing Management Market Viable Market Strategy Designing Value Communicating Value Delivering Value Managing Growth 
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT