Kotler, Philip <br/><br/>
Principles of Marketing 

 - 17th ed. 
 - India :  Pearson ,  2018 . 
 - 699 p. :  col. ill ;  28 cm 
<br/><br/> Principles of Marketing - DBF 12103<br/>Recommended Reading<br/>R03 
<br/><br/>Defining Marketing and the Marketing Process Understanding the Marketplace and Consumer Value Designing a Customer Value - Driven Strategy and Mix Extending Marketing 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Subjects--Index Terms: </label>Marketing Process Marketplace Consumer Value Strategy Customers Sales Pricing Products Brand Promotion 
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT