"Keller, K.L." <br/><br/>
Strategic brand management / 
K.L. Keller 
 - 3rd 
 - New Delhi:  "Pearson,"  2013 
 - 693p. 
<br/><br/><label>ISBN: </label>978 81 317 5689 8 
<br/><br/><label>Subjects--Index Terms: </label>brand management 
<br/><br/><label>Dewey Class. No.: </label>658