"Kotler, P." <br/><br/>
Principles of marketing / 
P. Kotler 
 - 1st 
 - New Delhi:  "Pearson,"  2016 
 - 732p. 
<br/><br/><label>ISBN: </label>978 93 325 5847 2 
<br/><br/><label>Subjects--Index Terms: </label>marketing channelspublic relationssustainable marketingbrandsproducts 
<br/><br/><label>Dewey Class. No.: </label>658