Solomon, Michael R. <br/><br/>
Consumer Behavior   : Buying, Having, and Being 

 - 10th ed. 
 - New Delhi :  PHI Learning ,  2013 . 
 - 614 p. :  col. ill. ;  28 cm 
<br/><br/> IABF - 06 Banking Financial Business<br/>Recommended Reading<br/>R05 
<br/><br/>Consumers in the Marketplace Consumers as Individuals Consumers as Decision Makers Consumers and Subcultures 
<br/><br/><label>ISBN: </label>9788120346987 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Subjects--Index Terms: </label>Perception Decision Making Social Media Social Class Lifesytlyes 
<br/><br/><label>Dewey Class. No.: </label>658.8  / SOL