"Kotler, P." <br/><br/>
Good Works / 
P.. Kotler 
 - New Delhi:  "Wiley India,"  2012 
 - 282p. 
<br/><br/><label>ISBN: </label>978-81-265-3666-5 
<br/><br/><label>Subjects--Index Terms: </label>marketing 
<br/><br/><label>Dewey Class. No.: </label>658.8