"Maheshwari, A." <br/><br/>
Strategic marketing of financial services vol 1/ 
A. Maheshwari 
 - Mumbai:  "Indian Institute of Banking and finance,"  2006 
 - 164p. 
<br/><br/><label>Subjects--Index Terms: </label>Indian institute of banking and finance 
<br/><br/><label>Dewey Class. No.: </label>658.8