Srivastava, R. K. <br/><br/>
Principles of Marketing  

 - Colombo :  Commercial Bank ,  2006 . 
 - 398 p. :  22 cm 
<br/><br/> R03 
<br/><br/>Introduction to Marketing and Key Concepts Marketing Planning Marketing Process Customer Care 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Subjects--Index Terms: </label>Customer Production Sales Price Brand 
<br/><br/><label>Dewey Class. No.: </label>658.8  / SRI