"Cateora, P.R." <br/><br/>
International marketing / 
P.R. Cateora 
 - 13th 
 - Boston:  "McGraw Hill,"  2007 
 - 702p. 
<br/><br/><label>Subjects--Index Terms: </label>marketing 
<br/><br/><label>Dewey Class. No.: </label>658.8