"Kotler, P. " <br/><br/>
Marketing management / 
P. Kotler 
 - 13th 
 - New Delhi:  "Pearson,"  2009 
 - 128p. 
<br/><br/><label>Subjects--Index Terms: </label>marketing 
<br/><br/><label>Dewey Class. No.: </label>658.8