"Lovelock, C." <br/><br/>
Service marketing / 
C. Lovelock 
 - 5th 
 - Chennai:  "Pearson,"  2004 
 - 594p. 
<br/><br/><label>Subjects--Index Terms: </label>marketingservice marketing 
<br/><br/><label>Dewey Class. No.: </label>658.8