"Kotler, P." <br/><br/>
Principles of marketing / 
P. Kotler 
 - 13th 
 - New Delhi:  "Prentice Hall,"  2007 
 - 599p. 
<br/><br/><label>Subjects--Index Terms: </label>MARKETING 
<br/><br/><label>Dewey Class. No.: </label>658.8