Weitz , Bart  <br/><br/>
Selling  

 - 5th ed.  
 - Boston :  McGraw Hill ,  2004 . 
 - 575 p . :  Charts , Graphs ;   26 cm  
<br/><br/><label>ISBN: </label>0072549289 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management 
<br/><br/><label>Subjects--Index Terms: </label>Marketing Management  Selling  Building Partnership  Servicing Customer  
<br/><br/><label>Dewey Class. No.: </label>658.8  / WEI