"Semenik, R.J." <br/><br/>
Promotion and integrated marketing communications/ 
R.J.Semenik 
 - Australia:  "Thomson,"  2002 
 - 58p. 
<br/><br/><label>Subjects--Index Terms: </label>promotionmarketing 
<br/><br/><label>Dewey Class. No.: </label>659.1