"Payne, A." <br/><br/>
The essence of services marketing / 
A. Payne 
 - New Delhi:  "Prentice Hall of India,"  2001 
 - 253p. 
<br/><br/><label>Subjects--Index Terms: </label>service marketingmarketing 
<br/><br/><label>Dewey Class. No.: </label>658.8