"Zikmund, W.G." <br/><br/>
Marketing / 
W.G. Zikmund 
 - 7th 
 - Australia:  "Thomson,"  2001 
 - 68p. 
<br/><br/><label>Subjects--Index Terms: </label>marketing 
<br/><br/><label>Dewey Class. No.: </label>658.8