TY  - BOOK
AU  - Hut , Michael 
AU  - Speh , Thomas W 
TI  - Business Marketing Management
SN  - 9812438882
U1  - 658.8 
PY  - 2004///
CY  - Australia
PB  - Thomson
KW  - Marketing Management
KW  - Marketing
KW  - Buisness Marketing
KW  - Customer Relationship
KW  - Advertising
ER  -