"Bobrow, E.E." <br/><br/>
The complete idiots guide to new products development/ 
E.E.Bobrow 
 - New Delhi:  "Prentice Hall,"  1999 
 - 307p. 
<br/><br/><label>Subjects--Index Terms: </label>marketing 
<br/><br/><label>Dewey Class. No.: </label>658.8