"Monroe, K.B." <br/><br/>
Pricing / 
K.B.Monroe 
 - 3rd 
 - Boston:  "McGraw Hill,"  2003 
 - 658p. 
<br/><br/><label>Subjects--Index Terms: </label>marketingpricing 
<br/><br/><label>Dewey Class. No.: </label>658.8