"Farese, L.S." <br/><br/>
Marketing essentials / 
L.S.Farese 
 - 2nd 
 - New York:  "McGraw Hill,"  1997 
 - 62p. 
<br/><br/><label>Subjects--Index Terms: </label>marketing 
<br/><br/><label>Dewey Class. No.: </label>658.8