"Aaker, D.A." <br/><br/>
Marketing research / 
D.A. Aaker 
 - 7th 
 - New York:  "John wiley and sons,"  2001 
 - 65p. 
<br/><br/><label>ISBN: </label>0-471-36340-5 
<br/><br/><label>Subjects--Index Terms: </label>Marketing research 
<br/><br/><label>Dewey Class. No.: </label>658.8