"Bearden, W.O." <br/><br/>
Marketing / 
W.O.Bearden 
 - 3rd 
 - Boston:  "McGraw Hill,"  2001 
 - 596p. 
<br/><br/><label>Subjects--Index Terms: </label>marketing 
<br/><br/><label>Dewey Class. No.: </label>658.8