"Rayport, J." <br/><br/>
Introduction to e - commerce/ 
J. Rayport 
 - 2nd 
 - New Delhi:  "McGraw Hill,"  2003 
 - 51p. 
<br/><br/><label>ISBN: </label>0-07-123266-4 
<br/><br/><label>Subjects--Index Terms: </label>market communication 
<br/><br/><label>Dewey Class. No.: </label>658.8