"Dibb, S, Simkin" <br/><br/>
Marketing / 
S. Simkin Dibb 
 - 4th 
 - Boston:  "Houghton Mifflin,"  2001 
 - 876p. 
<br/><br/><label>Subjects--Index Terms: </label>marketing 
<br/><br/><label>Dewey Class. No.: </label>658.8