"Kotler, P." <br/><br/>
Marketing / 
P. Kotler 
 - 5th 
 - New Delhi:  "Pearson,"  2000 
 - 700p. 
<br/><br/><label>Subjects--Index Terms: </label>marketing 
<br/><br/><label>Dewey Class. No.: </label>658.8