"Kotler, P." <br/><br/>
Marketing management/ 
P. Kotler 
 - 11th 
 - New Delhi:  "Pearson,"  2003 
 - 706p. 
<br/><br/><label>Subjects--Index Terms: </label>marketing management 
<br/><br/><label>Dewey Class. No.: </label>658