"Kotler, P." <br/><br/>
Marketing management/ 
P.Kotler 
 - millenium ed. 
 - New Delhi:  "Prentice Hall,"  2000 
 - 718p. 
<br/><br/><label>Subjects--Index Terms: </label>marketing management 
<br/><br/><label>Dewey Class. No.: </label>658