"Zikmund, W.G." <br/><br/>
Marketing / 
W.G.Zikmund 
 - 5th 
 - New York:  "West Publishing,"  1996 
 - 784p. 
<br/><br/><label>Subjects--Index Terms: </label>marketing 
<br/><br/><label>Dewey Class. No.: </label>658.8  / ZIK