"Kotler, P. " <br/><br/>
Marketing / 
P. Kotler 
 - 4th 
 - Sydney:  "Prentice Hall,"  1998 
 - 91p. 
<br/><br/><label>Subjects--Index Terms: </label>marketing 
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT