"Dickson, P.R." <br/><br/>
Marketing management / 
"P.R.Dickson," 
 - Fort Worth:  "Dryden Publishing,"  1994 
 - 642p. 
<br/><br/><label>Subjects--Index Terms: </label>marketing 
<br/><br/><label>Dewey Class. No.: </label>658.8  / DIC