TY  - BOOK
AU  - Kennedy , J. R. Mc Coll
AU  - Kiel , Geoffrey 
AU  - Lusch , Robert F 
AU  - Lusch , Virginia N 
TI  - Marketing 
SN  - 9780170088909
U1  - 658.8 
PY  - 1994///
CY  - Victoria
PB  - Nelson
KW  - Marketing
KW  - Concepts and Strategies
KW  - Marketing Environment
KW  - Marketing Research
KW  - International Marketing
KW  - Service Marketing
KW  - Social Responcibility
KW  - Australian Beer Market
ER  -