"Cravens, D.W." <br/><br/>
Strategic marketing management cases/ 
D.W. Cravens 
 - Boston:  "IRWIN,"  1999 
 - 624p. 
<br/><br/><label>Subjects--Index Terms: </label>marketingstrategic 
<br/><br/><label>Dewey Class. No.: </label>658.8  / CRA