"Pratt, R. " <br/><br/>
Strategic marketing management / 
R. Pratt 
 - UK:  "CIB,"  1997 
 - 510p. 
<br/><br/><label>Subjects--Index Terms: </label>marketingstrategic marketingmarketing management 
<br/><br/><label>Dewey Class. No.: </label>658  / PRA