"Anderson, A.H. " <br/><br/>
Result oriented marketing communications/ 
A.HAnderson 
 - New Delhi:  "Beacon,"  1998 
 - 249p. 
<br/><br/><label>Subjects--Index Terms: </label>marketingcommunication 
<br/><br/><label>Dewey Class. No.: </label>658.8  / AND