Berkowitz , Eric N  <br/><br/>
Marketing  

 - 5th ed.  
 - Boston :  McGraw Hill ,  1997 . 
 - 736 p .  :  Charts , Graphs ;   29 cm  
<br/><br/><label>ISBN: </label>0256189684 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management 
<br/><br/><label>Subjects--Index Terms: </label>marketing Marketing Management  Global  Marketing  Sample Marketing  Global Economics  Relationship Marketing  
<br/><br/><label>Dewey Class. No.: </label>658.8  / BER