"Swartz, T.A." <br/><br/>
Handbook of services marketing and management/ 
T.A.Swartz 
 - New Delhi:  "Sage,"  2000 
 - 52p. 
<br/><br/><label>Subjects--Index Terms: </label>service marketingmarketing management 
<br/><br/><label>Dewey Class. No.: </label>658.8  / SWA