Marketing Financial Services 

 - 2nd ed.  
 - Oxford :  Butterworth ,  1990 . 
 - 404 p. ;  25 cm  
<br/><br/>R10 
<br/><br/><label>ISBN: </label>0750622474 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing <br/>Financial 
<br/><br/><label>Subjects--Index Terms: </label>Financial Services  Marketing Strategy  
<br/><br/><label>Dewey Class. No.: </label>332.10688   / MAR