"Kotler, P." <br/><br/>
Principles of marketing/ 
P.Kotler 
 - 7th 
 - New Delhi:  "Prentice Hall,"  1997 
 - 12p. 
<br/><br/><label>Subjects--Index Terms: </label>marketing 
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT