"Baker, M.J." <br/><br/>
Marketing / 
M.JBaker 
 - 6th 
 - London:  "Macmillan,"  1996 
 - 577p. 
<br/><br/><label>Subjects--Index Terms: </label>marketing 
<br/><br/><label>Dewey Class. No.: </label>658.8  / BAK