"McCarthy, E.J." <br/><br/>
Basic marketing/ 
E.J.McCarthy 
 - 11th 
 - Boston:  "IRWIN,"  1993 
 - 763p. 
<br/><br/><label>Subjects--Index Terms: </label>marketing 
<br/><br/><label>Dewey Class. No.: </label>658.8  / MAC