"Kotler, P." <br/><br/>
Marketing management / 
P. Kotler 
 - 8th 
 - New Jersey:  "Prentice Hall,"  1994 
 - 80p. 
<br/><br/><label>Subjects--Index Terms: </label>marketing management 
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT