Cib study text/ 

 - 2nd 
 - London:  "BPP,"  1995 
 - 347p. 
<br/><br/><label>ISBN: </label>0-7517-1049-0 
<br/><br/><label>Subjects--Index Terms: </label>marketing of financial services 
<br/><br/><label>Dewey Class. No.: </label>658.8  / CIB