"Wilmshurst, J." <br/><br/>
The fundamentals of advertising/ 
J. Wilmshurst 
 - London:  "Butterworths,"  1995 
 - 26p. 
<br/><br/><label>ISBN: </label>0-7506-1784-5 
<br/><br/><label>Subjects--Index Terms: </label>fundamentals advertising 
<br/><br/><label>Dewey Class. No.: </label>658.8  / WIL