"Griffin, T." <br/><br/>
International marketing communications/ 
T. Griffin 
 - London:  "Butterworths,"  1993 
 - 45p. 
<br/><br/><label>ISBN: </label>0-7506-1785-3 
<br/><br/><label>Subjects--Index Terms: </label>marketing communications 
<br/><br/><label>Dewey Class. No.: </label>658.8  / GRI