"Bovee, C.L." <br/><br/>
Marketing/ 
"C.L., Bovee" 
 - New York:  "McGraw Hall,"  1992 
 - 761p. 
<br/><br/><label>Subjects--Index Terms: </label>marketing 
<br/><br/><label>Dewey Class. No.: </label>658.8  / BOV