"Kotler, P." <br/><br/>
Marketing/ 
P.Kotler 
 - New Jersey:  "Prentice Hall,"  1993 
 - 63p. 
<br/><br/><label>Subjects--Index Terms: </label>marketing 
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT